The Logo & it's Rationale

Rationale for CanHOPE logo

There is a maori proverb saying, “Turn your face to the sun and the shadows fall behind you”.

CanHOPE is a friend to many patients where they seek information and support in their battles with cancer. Designed in a friendly and amiable fashion, the logo portrays hope and positivism as the two human forms branch out beside each other, depicting the companionship CanHOPE renders to the patients. Themed in Parkway Cancer Centre’s corporate colours yellow and blue, the human forms reach towards the sun with outstretched arms, revealing the hope and optimism any cancer patient can hold on to. With proper treatments and therapies as well as encouragement and support from CanHOPE, one can have a future as bright and promising as the sun.

The gesture of the two human forms outlines the shape of a daffodil, a brightly coloured flower that symbolises the warm and welcoming hands the centre extends, coupled with the optimism of a full recovery. The vitality of the logo is enhanced with lighter shades of blue and it forms an amiable picture of what the centre offers – helping hands and listening ears.

Rationale for CanFRiENDS Logo

For anyone who finds themselves battling cancer, much support from family and friends is needed to help them tide over the period of pain and anxiety. The three human forms signify the community at CanFRiENDS where one can share their experiences and encourage each other to stay strong in their battle with cancer.

With outstretched arms towards the sun, the logo also portrays a shared goal of hope and a future both CanFRiENDS and patients hold on to. Rendering edification and comfort, the humans in the logo are clad in colours of blue and green, exuding the life and optimism that CanFRiENDS possesses. It also signifies that people may come from all walks of life, but are united with a common purpose and vision – to provide a community where support, love and care can be found.